Franchise rightly claims to be the wave of future business in India and India being in the WTO and providing a huge consumer market, an explosive growth of franchising as a new technique is inevitable in our country. In this work the authors present a detailed and analytical exposition of the infrastructure and of the different facets of franchising.
- Author:Mark Abell, Lisa Sen
- Binding Type:Hardbound
- ISBN:
- Total Pages:0
- Publishing Year:1998
- Language:English