Customer Relationship Management in Selected Service Sector Organizations - Banking, Insurance and Telecommunication Sectors by Dr. Suresh Babu Ponduri, Edition 2015
India is one of the largest consumer markets worldwide, with a rapidly expanding middle class in a population of more than I .2 billion people. In recent years, with the influence of many multinational corporations in India, Western and global business values are permitting Indian society and workplace, causing a shift in Indian business management. After the globalization of Indian economy and the attitude Of the customers have changed drastically it becomes very difficult for the companies to attract, acquire, satisfy, and retain the customers. Today
- Author:Dr. Suresh Babu Ponduri
- Binding Type:Hardcover
- ISBN:9789384649395
- Total Pages:181
- Publishing Year:2015
- Language:English